ChrisK |
11-12-2011 10:32 AM |
Admins, the survey isn't meant to be biased. The purpose of it is to measure the effectiveness of various marketing efforts. The Ford brand was assigned to me by my professor and I just went with it. The current issue with Ford's ecoboost models is an interesting marketing topic because Ford is trying to sell the truck as a "good ol'", powerful truck to one demographic, and as a green vehicle to another demographic. It's interesting because they have to find the right balance of key terms and images in their advertisements to promote it as a green initiative and as a fully-capable truck. Terms like 'ecoboost' have a double meaning. The 'eco' part appeals to the people that care about green initiatives, 'boost' tries to appeal to people that don't want to suffer performance when buying a new truck.
Long story short, the survey is purely educational and can be applied to any truck brand and green initiative they may try with their product lines. It definitely wasn't meant to be an advertisement. So, since I'm sure the survey link is lost in space now I'm going to repost it. If you still feel it's inappropriate for this forum, I completely understand and feel free to pull it down again. I just thought it deserved a fair explanation. I'm just a college kid trying to get a good grade.
|