The car makers are unable to make a pu that many people want to buy.
A 1\2 ton capacity, power like a VW tdi. 41 mpg. auto trans, power steering , fm radio, front wheel drive, 2 big people and 2 small people interior. List price of 21,000 - 25,000.

 

Although this new truck may sound wish full it is not. FolksWagen sells the TDI for this money. Other options could include all wheel drive. Manual trans. Snow plow mount and leather interior. The VW TDI lists for 22,000. Having driven a Jeep with a 6' plow I do know how to plow.